West Way are Finalists at the AutoTrader Retailer Awards 2021
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  • West Way are Finalists at the AutoTrader Retailer Awards 2021
  • 23 July 2021
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    West Way are Finalists at the AutoTrader Retailer Awards 2021

    West Way is proud to have been nominated for 3 awards and are finalists at the AutoTrader Retailer Awards.

Sales Director Alan Rotchell attended the 2021 Virtual AutoTrader Retailer Awards this week at which West Way were nominated for the following categories:

  • Retailer of the Year
  • Digital Experience Award
  • Customer Experience Award

About The Auto Trader Awards

Auto Trader’s retailer awards are a celebration of the very best automotive sellers. Winners and finalists are determined either by a comprehensive independent mystery shopping programme, expert industry analysis or from an in-depth analysis of millions of data points.

Thank you to our customers

Alan said, "Although West Way didn’t win any of the awards, it’s a source of great pride to be placed in the top three nationally in these three categories. To be named as worthy finalists is testament to the hard work of every department in the business over the last 12 months and demonstrates the progress that has been made."

"So from West Way, a thank you to all our customers over the last 18 months who have helped us become recognised as one of the leading motor dealer groups in the UK. West Way will continue to strive to be the very best, to put our customers at the heart of everything we do and to continue our journey to be one of the best Used Car retailers in the industry."

Strong Used Car Sales

West Way have maintained strong used car sales volumes since lockdown measures were eased in June 2020 by improving photography and video of stock and price checking cars daily. Save a deal, reserve and buy online facilities have been developed and the commitment to 14-day money back guarantee for online sales has been continued.


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    West Way is a trading name for AWR Automotive UK Limited, a limited liability company registered in England and Wales under number 14219136 with its registered office at 27 Barnsdale Drive, Westcroft, Milton Keynes, MK4 4DD.

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