Hidden in plain sight
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  • Hidden in plain sight
  • 13 October 2021
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    Hidden in plain sight

    Beauty is in the eye of the beholder, but some say striking design is timeless. Whether it’s the balance of shape, application of color or even placement of a single line, the mastery of design elevates and creates an instant bond with the viewer.

The all-new Nissan Ariya electric vehicle took inspiration from Japanese artisans to change how vehicle design is experienced inside and out. The result is Nissan’s new styling direction called “Timeless Japanese Futurism” which will define the company’s products from here on.

Part of this new design concept is the integration of distinct patterns and symbols into key spots on the vehicle to convey the Ariya’s Japanese heritage and influences. Among the more prominent of these is a stylized Kumiko pattern, a traditional Japanese woodworking technique that arranges complex, intricate geometric shapes into captivating art. Kumiko-inspired patterns can be found on the Ariya’s exterior front shield, as well as several places inside the cabin. The pattern’s use of negative space made it a perfect design enhancement to house lighting and speakers without disrupting the room-like interior atmosphere.

Inside the Ariya a touch of nature can also be found – if you look for it. Sakura, also known as cherry blossoms, is one of the most popular flowers in Japan and represents a new beginning. Sakura can be found embossed inside the center console tray and mobile phone holder, subtly placed by the Ariya’s designers and engineers who wanted this beloved symbol of Japan’s heritage to be hiding in plain sight in Nissan’s latest electric vehicle.

You can view the below examples of the Kumiko and the hidden sakura in the Ariya.

Ariya 1
Ariya 2
Ariya 3
Ariya 4
Ariya 5
Ariya 6
Ariya 7
Ariya 7
Ariya 8
Ariya 9
Ariya 11
Ariya 12
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