Marketing Executive (Digital) I Careers I West Way
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  • West Way
  • Marketing Executive (Digital)

    Date Added:
    19 January 2024

    Contract Type:


    Closing Date:
    19 February 2024

    Job Reference:



    Purpose of Role:
    Whilst this role will require you to be an all round Marketing exec supporting the department in campaign communications and co-ordinating marketing activity it will focus predominantly in the area of Digital.  You will be responsible for our digital presence including email creation, website development, content creation and gaining a deeper knowledge of new digital activity, best practices and reporting on results in traffic and conversions.  Although this Job Description will outline key duties and responsibilities it does not define the entire job and the role requires adaptability to a number of duties as the business requires.

    Key Accountabilities/Responsibilities:

    Digital Duties

    • Management & Development of our Website including, traffic building, SEO management, performance monitoring, page building and development to improve traffic and conversion stats.
    • Building pages for events and campaigns with a focus on conversion.                                         
    • Development of E-Shot campaigns including result tracking, follow up activity, personalised communications from click through activity, building of E-shots       
    • Creating new content for the website to build SEO
    • Uploading Campaigns/Banners
    • Responsible for monitoring customer reviews and responding on behalf of the business                      
    • Responsible for the monitoring performance of 3rd party portals.
    • Working with suppliers to ensure plug ins /apis run as expected.
    • Responsible for all digital reporting
    • Responsible for Digital competitor analysis                                                        


    General Marketing Duties

    • Supporting with the fulfilment of marketing campaigns across all channels.
    • Building emails to be utilised in other 3rd party systems.
    • Data-cleansing of our databases both directly and through initiating third party support.
    • Creation of SMS campaigns
    • Supporting in general administration and reporting.
    • Supporting POS ordering.
    • Assisting where required with other department activities such as website updates, review monitoring, marketing campaign fulfilment, site liaison, report generation etc.

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    West Way is a trading name for AWR Automotive UK Limited, a limited liability company registered in England and Wales under number 14219136 with its registered office at 41 Birmingham Road, Wolverhampton, WV2 3LQ.

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